My second assignment in my Digital Arts class is to compare and contrast two logos from two different companies that sell relatively the same product(s). Here goes:

These are two prominent chain Italian restaurants. As seen above both companies took advantage of red and green as complimentary colors that would balance each other out. However, they both chose to use more of the cool color green. No doubt to evoke images of earthly greens and herbs that go into making Italian food so yummy. Following in the theme of professional logos, they kept the theme tight and simple. In contrast, Carrabba's logo uses a limiting border, while Macaroni Grill logo does not. Macaroni Grill's logo also appears more organic because of the font used compared to the Carrabba's bordered font.